Product Marketing Specialist

Job Title: Product Marketing Specialist
Location: Wheaton, IL

About the Role:

The Product Marketing Specialist is an entry-level role designed for a recent graduate eager to learn the fundamentals of product marketing while taking ownership of key initiatives. This position supports the execution of product marketing programs across trade shows, marketing collateral, competitive research, and multi-channel campaigns, while collaborating closely with cross-functional teams to bring product stories to life.

This role offers hands-on experience, guided ownership, and exposure to the full product marketing lifecycle, with increasing responsibility over time.

Key Responsibilities:

Trade Shows & Events

• Support the planning and execution of trade shows, conferences, and events, including booth messaging, signage, product displays, and show-specific collateral.
  
• Coordinate timelines, assets, and logistics with internal teams and external vendors.
  
• Assist with post-event recaps and performance summaries.

Marketing Collateral & Sales Enablement

• Develop, update, and maintain core marketing collateral such as product sheets, brochures, sell sheets, and presentations.
• Partner with Creative Services to brief, review, and refine assets to ensure accuracy, clarity, and brand consistency.
• Maintain version control and ensure materials are current and accessible for internal teams.
  

Competitive & Market Research

• Conduct competitive and market research to understand competitor products, positioning, pricing, and messaging.
• Summarize insights to support product positioning, launches, and sales conversations.
• Monitor industry and customer trends to help identify differentiation opportunities.

Campaign & Channel Support

• Support integrated marketing campaigns across all channels, including digital, email, social, retail, e-commerce, and paid media.
• Coordinate messaging and assets across channels to ensure consistency and alignment.
• Support the development of in-store displays and point-of-sale materials specifically for mass/retail channels, working with Creative Services and external partners.
  

Cross-Functional Collaboration

• Collaborate with Product Marketing, Brand, Sales, Creative Services and Digital Marketing teams to execute marketing initiatives.
• Manage timelines, action items, and deliverables for assigned projects.
• Take ownership of assigned initiatives while learning best practices and processes.